1. REGULAR MEETING of the TOURISM COMMISSION BOARD May 8, 2024, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair Aileen Bazan Mike Cannatti Stefani Mathis John Riedie Bishop Chappell Ed Bailey, Vice Chair Greg Chanon Rachel Magee Anna Panossian Christian Tschoepe AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on April 10, 2024. Staff briefing from Staff Liaison, Felicia Ojeda, regarding the final deadline for training requirements and upcoming schedule changes for upcoming meetings. Presentation by Omar Lozano, Director of Music Marketing with Visit Austin, regarding Austin’s Music Ecosystem and Connections with Tourism. Presentation by Chip Adams, Community Relations and Outreach Specialist with the Texas Music Office - Office of Governor Greg Abbott, regarding the Music Economy in the State of Texas and its impact on Tourism Presentation by Will Bridges, Co-Owner of Antone’s Nightclub regarding the Music Economy from the vantage point of Austin Music Venues. STAFF BRIEFINGS 2. DISCUSSION ITEMS WORKING GROUPS 3. 4. 5. 6. 7. Update from the Short-Term Rental Working Group on any new reports regarding the STRs recommendation and efforts with city council. Update from the Parks and Environment Working Group regarding the recommendation on Parks funding to city council. call FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please at …
TEXAS MUSIC OFFICE TOURISM COMMISSION PRESENTATION WHERE TO FIND US Website: texasmusicoffice.com Facebook: texasmusicoffice Instagram: texasmusicoffice LinkedIn: texasmusicoffice X: @txmusicoffice WHAT WE DO New Business Development Music Industry Resources Music Education & Community Grant Program Texas Music Incubator Rebate Program Music Friendly Texas Program TEXAS MUSIC OFFICE For 34 years the Texas Music Office has served the Texas music industry. Its mission to create opportunity and connect businesses continues today. Our core functions are to serve as a clearinghouse for Texas music industry information via the TMO's Texas Music Industry Directory (a business referral network comprised of 16,000-plus Texas music businesses), serve as a liaison between music businesses and government offices and agencies, publicize significant developments within the industry, and to attract essential music industry to foster the economic development of Texas music businesses and musicians. TEXAS MUSIC ECONOMY Combined, music business and music education directly account for just under 90,000 permanent jobs, $4.6 billion in annual earnings, and just over $10.8 billion in annual economic activity, comparable to the results pre- pandemic. The ripple effects associated with the direct injection related to music business and music education bring the total impact (including the direct effects) to over 192,000 permanent jobs, $9.4 billion in earnings, and $26.6 billion in annual economic activity. The State of Texas also realizes approximately $470 million in tax revenue from these impacts. (2023 Eco Impact Study) TEXAS MUSIC INCUBATOR REBATE PROGRAM The Texas Music Incubator Rebate (TMIR) Program was established by Senate Bill 609 and signed into law by Governor Abbott following the 87th Legislative Session. With $20.2 million in funding approved for the biennium in the 88th Legislative Session, the TMIR Program will provide qualifying music venues and festival promoters in Texas a full or partial rebate of the mixed beverage gross receipts taxes or sales taxes attributable to the sale of beer and wine in the prior fiscal year to help support the live music industry in communities across the state. The TMIR Program will be administered by the Texas Music Office. WWW.TMIR.GOV.TEXAS.GOV MUSIC EDUCATION & COMMUNITY GRANT PROGRAM The Texas Music Office's Music Education & Community Grant Program (aka the License Plate Grant) seeks to provide opportunities for the next generation of Texas musicians and to provide support for music programming in under-served and under-resourced communities. $22 from the $30 fee from the purchase of every Texas …
WORKING DOCUMENT: Tourism Commission Road Map June 2024 – December 2024 Agenda Topics, Potential Speakers & Community Presenters Note: All meetings take place on Wednesdays from 2:30pm-4:30pm in City Council Chambers (unless modified by venue availability) June 12, 2024 – Cultural Hubs: Museums & Cultural Sites • Potential Speakers: Texas Association of Museums & the Texas Historical Commission • Potential Community Presenters: Museums & Independent Cultural Sites July 10, 2024 – Coming Together: Conventions & Special Events • Potential Speakers: Convention Organizers & the City of Austin Convention Center Department • Potential Community Presenters: Local Event Companies August 14, 2024 – No Meeting September 11, 2024 – Funding Austin Tourism: City HOT Tax • Potential Speakers: City of Austin Chief Financial Officer & Economic Development Department • Potential Community Presenters: Doherty Arts Center October 9, 2024 – Across the Town: From Districts to Downtown • Potential Speakers: City of Austin Economist, Downtown Austin Alliance & • Potential Community Presenters: Palm District Cultural Organizations & Preservation Austin Local Tour Guides November 13, 2024 – Open Topic • Potential Speakers: • Potential Community Presenters: December 11, 2024 – Proposed: No Meeting 1. 2. 3. 4. 5. 6. 7.
VISIT AUSTIN MUSIC OFFICE OMAR LOZANO, DIRECTOR OF MUSIC MARKETING TOURISM COMMISSION 5.8.24 About Visit Austin MUSIC OFFICE ➔ Visit Austin is the official Destination Marketing Organization for the City of Austin ➔ The Visit Austin Music Office promotes Austin as the Live Music Capital of the World® through campaigns, events, musician bookings and content ➔ The Music Office maintains relationships with local music stakeholders to ensure collaboration and positive impact to tourism, hospitality and music ecosystem overall ECONOMIC IMPACT OF MUSIC TOURISM ➔ The most recent study of Austin music economic impact (The Economic Impact of Music 2014 TXP) ● Music and Music-related tourism valued at $1.8B+ ● At the time accounted for 20K+ jobs in primary music and strong growth music-tourism related jobs (13k+) ➔ ACL 2022 = $448 Million in economic impact ➔ SXSW 2023 = $381 Million in economic impact ➔ CMT 2023 = $19.8 Million in economic impact ● 14,000 estimated attendance ● 2023 hotel impact: +40% RevPAR gain vs avg April Sunday ● 2024 hotel impact*: +132% RevPAR gain vs avg April Sunday night night *NOTE: 2024 was also impacted by the eclipse; RevPAR = revenue per available room CASE STUDY: HARRY STYLES MOODY CENTER RESIDENCY ➔Five night residency at Moody Center over Sept. 25-26, Sept. 28-29 and October 2-3, 2022 ➔ 11% lift in visitor spending on the last two nights of the concert. ➔Avg 3% Lift in Hotel Occupancy on Nights of the Concerts ➔Majority of attendees at Moody Center were visitors. ➔35% of visitors came from outside of Texas and 86% of visitors stayed overnight ➔Cross visitation showed visitors using the airport and going to points of interest in The Domain, Downtown, South Austin and more 2024 CNN NEW YEAR’S EVE HIRE AUSTIN MUSICIAN PROGRAM ➔ Refers local acts to conventions, meetings & other event planners ➔ Inclusive database of more than 850 artists ➔ 26 diverse genres represented ➔ In addition to event bookings, Visit Austin also licenses music, photos and regularly compensates artists for appearances in content and campaigns ➔ Feature available free on the Visit Austin website Fiscal Year Musicians Hired 141 128 89 102 163 146 191 131 Direct Musician Payout $273,355 $219,750 $55,685 $69,750 $256,210 $354,270 $344,322 $187,050 I I I N A C S U M N T S U A N A E R H I S T L U S E R M …
